Sporty Spanish car maker SEAT has injected a little auto emoción to the Houndmills Autoplaza Basingstoke. The rapidly expanding Barcelona-based brand arrived at Hampshire’s premier motor sales destination with the opening of new retailer City SEAT in December.

Operated by new retail partner City Motor Holdings – the family-run group behind some of the most successful and well-respected car dealerships in the South of England, Gowrings Ford, City Peugeot, City Honda, City Mitsubishi, City Skoda & City Renault - the new outlet will offer the full suite of SEAT services, including new and used car sales and servicing.

And that’s great news for the area’s motorists who will now have easy access to many of the most exciting, environmentally-friendly and economical cars on the road today in addition to first rate aftersales care.City SEAT spokesperson, said: ‘We are absolutely thrilled to be bringing the SEAT brand to Houndmills Autoplaza.

 ‘SEAT is without doubt one of the most exciting marques on the market and has a youthful and dynamic range of models which the motorists of this region have had to travel to find for far too long. 

‘We aim to very quickly establish ourselves as one of the first destinations for anyone looking for a new or used car or quality aftersales service by offering the very highest levels of customer care in all aspects of the business.’ 

Situated at the heart of Houndmills Autoplaza, City SEAT operates from a light and modern showroom where the latest models in the stunning SEAT line-up can be shown off in all their glory.  

The extensive range includes everything from the stylish Ibiza supermini to the much lauded new seven-seat Alhambra MPV, which was launched to great critical acclaim earlier this month. 

It also includes some of the most environmentally-friendly and economical cars on the roads today, such as the sensational new Leon E Ecomotive – which can cover nearly 900 miles on a single tank of fuel and is exempt from road tax thanks to its class-leading CO₂ emissions of just 99 g/km.

And, being SEAT, those with a thirst for excitement and pure driving pleasure will find more than their fair share of sporty models, including the fire-breathing 155 mph Leon Cupra R, the most powerful SEAT production car to date.

The showroom will be staffed by an experience team led by General Manager Steve Hemlock, Business Manager, Simon Mortlock, and Sales Manager, Richard Allin.

 The After Sales Department boasts a dedicated SEAT-trained service team operating from the dealership’s state-of-the-art 12-bay workshop. 

For more details about the SEAT range or to book a test drive or service, call City SEAT now on 0843 357 2844.