Welcome to Gowrings Ford, City Honda, City Peugeot, City Citroen, City Seat and  City Skoda.

We are a family run privately owned company established for over 90 years and in our opinion a great experience is about more than just the car, it is also about outstanding customer care and unbeatable value.

Our customers are at the heart of everything we do and we promise that we will exceed your expectations - Choosing your next car couldn’t be easier with our experienced friendly teams who are on hand to give you all the assistance you need.

Whether you are looking for the most suitable vehicle for your lifestyle or you need help finding a finance package to suit your budget out team are always available to help and advise.

We offer more choice than any supermarket or other main dealer with prices from just £1995 to £20,000 - come along and take a look at our used car stock we have over 600 quality cars on display.

This is the place to find your next new or used car. Our Motor Group operates from dealerships in Basingstoke, Newbury and Reading and we are proud to offer the best prices and best service to all our customers, why not put our famous price guarantee to the test 'we will not be beaten on price or service from any other new car dealer'.

WE CAN PROUDLY boast that you will not buy a cheaper car elsewhere as all cars come with our price promise you will not buy a cheaper car in the UK guaranteed - WHY WOULD YOU GO ANYWHERE ELSE TO PURCHASE A CAR.

Looking to finance your next vehicle then look no further we have various schemes including 0% Finance, buy now pay next year, low rate personal contract hire or £99 deposit and £99 per month and with compelling offers like £51 per month for a new car or Just add Fuel you name it we can do it.

We employ a Customer Care team who follow up every customer purchase with a phone call making sure that their recent experience included outstanding customer service.

We have a thriving commercial department we will take time to find out about the requirements of your business, what you will be using the van for, are you an owner driver or employer, what sort of payment package will suit you best. Our detailed knowledge of different makes and models of vans will then ensure that we find the vans that are right for you.

The build up of trust that is quickly made when you are buying your most expensive asset, apart from your house of course, is an important factor. Our team of professionals are fully trained in all aspects of product knowledge and they attend manufacturer training to keep them up to date.

We know that customers often forget the date of their next MOT or service -  that’s why we have invested heavily in providing a bespoke outbound and inbound telephone team who take the worry out of remembering important dates for you.

Our team will keep you informed of important product updates, send you timely MOT and service reminders as well as letting you know about our special offers.

Regular manufacturer servicing and maintenance is essential to ensure the longevity of your vehicles performance and importantly to ensure the best residual value for you. We offer the added confidence that all our technicians are manufacturer trained to work on your vehicle and we only fit manufacturer parts unlike some of our competitors, believe it or not we are cheaper than Halfords or KwikFit.

In a routine service we check the air filters, the coolant and the brake fluid.  Depending on the mileage the fuel filters may be changed we also check for leaks and that the lights are functioning  We also check for buckled wheels and tyre deterioration We check the brakes and wear on the pads These are just some of the checks we make during a routine service

Our primary aim is to supply parts and accessories for your vehicle.  We offer an exciting range of accessories to suit your lifestyle  We hold over £1m worth of parts to cater for new and classic model s.  We are proud of our wholesale operation covering the surrounding area with deliveries twice a day and 99 times out of 100 the part required is on the shelf.

We have invested heavily in our IT structure and have a team onsite team keeping us  all working

We have a commitment to keep our data up to the minute so our database team are on the job, permanently. 

Houndmills Autoplaza is our five acre site in Basingstoke and offers a huge range of vehicles plus servicing and parts from 6 main dealers - Gowrings Ford, City Peugeot, City Citroen, City Honda, City Skoda and City SEAT as well as a choice of over 500 used cars all on one site. We also operate Gowrings Ford and City Renault in Reading and Newbury, making City Motor Holdings Ltd one of the largest privately owned motor groups in the UK.

For more information on any of our services or vehicles please don't hesitate to get in contact with your local dealer today...